Vicks so wanted people to experience this unique relief that we inadvertently created the concept of junk mail! Beginning in 1917, the U.S. Postal Service began to allow the sending of mail to rural addresses without including the name of the individual for whom the letter or parcel was addressed to. This change allowed Vicks to send millions of samples to mailboxes, meaning that millions of people could use the VapoRub before having to purchase it.
Relief You Feel
Smith Richardson, the boy who inspired VapoRub’s creation in 1894, understood better than most that Vicks products needed to provide relief you can feel. Recognizing that his father’s Croup & Pneumonia Salve contained unique and noticeable vapors, he recommended changing the product’s name to VapoRub in 1911, as well as changing the jar to the familiar blue color.
You’ve Got Mail
Vicks VapoRub sample, 1925
Today VapoRub continues to have a powerful sensation of smell; it’s the 3rd most recognized scent in the world behind only peanut butter and coffee.
History of Relief
Vicks Water Tower in 1920s