In 1894 VapoRub’s unique ability to provide cough relief with an externally applied salve allowed parents to take care of their children who typically refused to take nasty-tasting medicines. In 1925 Vicks published a storybook featuring two elves named Blix and Blee. Intended for mothers to read to children in bed with a cold, the storybook told the tale of how Blix and Blee would rush to a child’s bedside to deliver a soothing jar of VapoRub.
Pioneering Solutions for Over a Century
Vicks has an unparalleled track record of providing innovative products and solutions to families for over 125 years.
Get that cold in control
1930s Cough Drops
The First Multi-Symptom Relief
Family of Brands for your whole family
Vicks Family 2020