In 1894 VapoRub’s unique ability to provide cough relief with an externally applied salve allowed parents to take care of their children who typically refused to take nasty-tasting medicines. In 1925 Vicks published a storybook featuring two elves named Blix and Blee. Intended for mothers to read to children in bed with a cold, the storybook told the tale of how Blix and Blee would rush to a child’s bedside to deliver a soothing jar of VapoRub.
Pioneering Solutions for Over a Century
Vicks has an unparalleled track record of providing innovative products and solutions to families for over 125 years.
Get that cold in control
1930s Cough Drops
The First Multi-Symptom Relief
“NyQuil’s litany, ’The nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine,” was first coined in 1979.’”
Family of Brands for your whole family
Vicks Family 2020